I asked my AI what was breaking my clients' businesses. It came back with one answer.
7 acquisition funnels. 1 unified philosophy. The complete system for turning marketing into pipeline volume — from $0 to $100K+/month.
Get Instant Access for $67 →Every year I run hundreds of sales calls and 1:1 client sessions. Thousands of messages and emails with business owners. 32,000+ customers served over the years. Constant dialogue, constant feedback, constant work helping operators grow and scale.
So I built an AI system to scan all of it — every call, every email, every coaching session — and asked it one question:
"What's the #1 thing my clients are stuck on right now?"
It came back with one answer.
Pipeline volume.
Not sales. Not product. Not pricing. Not even funnels. The upstream variable strangling 8 in 10 businesses was the same thing every time — nobody was walking in the front door.
So I built the system to fix it. I packaged 13 years of acquisition work — 7 funnels, 32 AI skills, every framework I've used to add 7 figures to 55+ businesses — and rolled it out to my clients first.
They loved it. They asked for more. So now I'm giving the same system to you — at the same price they paid.
This is it.
You're not broken. You're under-piped.
The numbers feel off. The calendar feels empty. The week feels like it's lurching from one cash-flow crisis to the next. Sound right?
Empty calendar. Inconsistent calls. Cash flow that lurches between feast and famine.
Spending money on ads that don't convert — and not knowing whether to kill them or scale them.
Watching competitors get clients you know you could serve better — and not knowing why they're winning.
"I have a great offer... why isn't anyone buying?" — on repeat, every week.
You think the problem is...
Every business owner I've ever worked with comes in with the same shortlist of suspects. Sound like your internal monologue?
Wrong. All of it. Or rather... downstream of the actual problem.
It's not the close rate. It's not the offer. It's not even the funnel.
It's that there's not enough people walking in the door for ANY of those things to matter.
Pipeline volume is the upstream variable that makes every downstream metric look broken.
You can't optimise a 30% close rate when you only get 2 calls a month.
Stop trying to fix the 30%. Fix the 2 calls.
Coaching Patterns — April 2026
One pattern dominates the dataset:
Pipeline volume.
Of these people, 81% share pipeline shortage as the upstream constraint. Downstream symptoms differ by stage — empty calendars, declining ad ROAS, churn, plateaued MRR — but the root variable is identical across cohorts: not enough qualified people walking in the front door.
Sub-patterns observed:
- [c-█████] — close rate 38%, only 2 calls/wk → cash flow crisis (volume issue, not skill)
- [c-█████] — paid ads converting at target CPL but volume capped at 4 leads/day
- [c-█████] — list of 11K untouched in 60+ days; 0% mining strategy live
- [c-█████] — referral-only acquisition, no second channel installed
- [c-█████] — strong organic content engine, 0 paid acquisition, ceiling at $35K/mo
- [c-█████] — book funnel live but OTO take-rate at 0% (missing video)
- [c-█████] — high LTV ($18K) but no front-door asset built — referrals only
Recommended order of operations: install a front-door volume system before optimising any downstream metric.
7 funnels. 1 philosophy. Built for your stage.
The Acquisition Engine isn't a course. It's a system. Run the 26 Keys diagnostic — it points you at the funnel that matches your stage. Build it. Run it 30 days. Stack the next one.
13 years. 55+ seven-figure clients.
One acquisition system.
The 7 funnels.
Every funnel matched to a revenue stage. Every funnel built to a single philosophy. Pick the one the diagnostic points you at — don't try to build all 7 at once.
Social DM
Tommy Lie's $14K/mo LinkedIn cold outbound system. Sales Nav targeting + the 4-phase Master DM Sequence. No ad budget required — just a profile and a list.
Outbound Email
Cold email at scale. Coleman's $270K, 64:1 LTV:CAC method. Built for service businesses that need pipeline this quarter, not next year.
Short Sword
11 quick-revenue tactics to mine your existing audiences for cash this week. 9-word emails, case study campaigns, DMDC, flash sales — built for emergencies and dry months.
Lead Magnet Funnel
Tess Baghuis 5,500% ROAS pattern. Paid ads → free guide → call. The bread-and-butter funnel for service businesses with margin to invest.
VSL Call Funnel
Paid ads → VSL → application → 50% close call. The high-ticket scaling engine — same pattern that's added 7-figures to 55+ businesses.
Book Funnel
Mark Boehm's $47 book / 80% bump take rate / 10x ROAS pattern. Authority + cash flow + ascension in a single asset.
Digital Low-Ticket
Self-liquidating low-ticket + bump + 3 OTOs. The SFB Scale Checklist 2.0 pattern. Break even on the front end. Profit on the back end.
32 AI skills. Claude does the work.
Each skill is a Claude-ready file. Drop them into your environment and direct the build. Ad creatives, VSL scripts, email sequences, landing pages — what used to take a week now takes an afternoon.
11 Operator Skills 11
- Website / Funnel Builder
- SamCart OTO Builder
- Funnel Audit
- Offer Audit
- Email Sequence Writer
- Short Sword
- 26 Keys Scorecard
- Ad Creative Builder
- VSL Script Builder
- Webinar Funnel Builder
- LinkedIn DM Funnel
21 Funnel-Specific Skills 21
- F01 Social DM — Audit · Strategy · Build
- F02 Outbound Email — Audit · Strategy · Build
- F03 Short Sword — Audit · Strategy · Build
- F04 Lead Magnet — Audit · Strategy · Build
- F05 VSL Call — Audit · Strategy · Build
- F06 Book Funnel — Audit · Strategy · Build
- F07 Low-Ticket — Audit · Strategy · Build
3 skills per funnel × 7 funnels = 21
The 5 governing axioms.
7 funnels. One philosophy underneath them all. If you don't agree with the axioms, the system won't work for you. If you do — every funnel becomes obvious.
Every funnel is judged by replies, calls, and cash — not impressions, opens, or vanity metrics.
2 sales = statistically significant. Stop debating in your head. Test, measure, scale what works.
A strong back-end is what lets you spend aggressively on the front-end. Build the back-end first.
Raise the offer before you raise the volume. Most businesses are one OTO away from profitable ads.
Front-end pays for itself within 90 days... or the math doesn't work. No exceptions, no "give it 6 months," no hopium.
How you'll actually use it.
5 steps. No fluff. From "I just bought" to "my first funnel is live and profitable" in 5–7 days.
You're not buying a course. You're buying a system that gets sharper while you own it.
Every funnel I build, every skill I create, every framework I add — it shows up in your library. Forever. That's the deal.
Lifetime Updates
Every new funnel I build, every new skill I create, every framework I add — it shows up in your library. The system gets sharper while you own it. You buy once. It compounds.
The 26 Keys Scorecard
The diagnostic that runs the whole Engine. Find your bottleneck before you build the wrong funnel. Sold separately for $97. Yours free, inside.
The AI Skills Pack
All 32 skills delivered as Claude Code-ready files. Drop them into your environment and Claude does the work. You direct it. This is the real unfair advantage.
The Next Move Diagnostic
After your first funnel is profitable, this skill tells you which funnel to stack next. Stops the #1 scaling mistake — building the wrong second funnel and stalling out.
The Funnel Master Library
Every funnel ships with a master document — the why, the how, the KPIs, the deployment checklist. 7 funnels × ~20 pages each = the full playbook.
Founding Member Lock-In
Price will rise to $97 then $147 as the library expands. Every future funnel I build is included. You're locked at $67 forever. Every increase belongs to someone else.
What people are saying.
Real members, real funnels, real cash collected. Names redacted by request.
The 90-Day, Money-Back Guarantee.
Run the diagnostic. Open the masters. Run a skill.
If the Engine doesn't show you which funnel to build and how to build it... full refund. No questions, no hoops, no "prove you tried."
You email. We refund. That's it.
The full offer recap.
The Acquisition Engine
| The 7 Funnel Master Documents | $497 |
| The 32 AI Skills Pack | $1,997 |
| The 26 Keys Companion Diagnostic | $97 |
| The Next Move Diagnostic | $297 |
| Lifetime Updates (every future funnel + skill) | $997 |
| Founding Member Lock-In | priceless |
| Total Value | $3,885+ |
The questions everyone asks.
Stop fixing the 30%. Fix the 2 calls.
One philosophy. 7 funnels. 32 skills. Lifetime updates. Locked at $67 forever.
Get The Acquisition Engine for $67 →